When I was given the opportunity to build a vape liquid brand from the ground up, I knew it had to be bold, refreshing, and instantly recognizable. That’s how Breezy was born a vibrant vape brand that combines fruity flavor explosions with an icy cold twist.
In this project, I was responsible for everything from the ground up:
✔️ Logo design
✔️ Color palette & brand tone
✔️ Visual branding
✔️ 3D product bottle design
✔️ Animated promotional visuals
Branding from Scratch
I started by defining the core identity of Breezy:
- Logo Design:
I crafted a logo that feels fresh, fun, and modern — something that would appeal to a younger, flavor-loving audience. The typeface is playful but bold, giving the brand a distinct presence on every shelf or screen. - Color Palette:
The color system is vibrant and fruity, with each flavor having its own bold hue — but with a twist. I layered each color with frosty gradients and cold tones to reflect the minty chill. Think: icy mango, frosty grape, or cool honeydew. - Visual Language:
From packaging concepts to social media mockups, I established a visual tone that’s colorful, dynamic, and cool to the core. Ice shards, frosted textures, and juicy splashes dominate the visuals to communicate both flavor and freeze.
3D Product Design & Animation
To bring the product to life, I designed and animated a 3D model of the Breezy bottle.
- 3D Bottle Modeling:
Using [mention the software you used — Blender, C4D, etc.], I created a custom bottle shape and label layout. The design reflects the cold & colorful theme of Breezy. - Product Animation:
I animated the bottle with smooth rotations, frost mist effects, and flavor splash animations to highlight each variant. The goal was to create high-impact visuals for promotional reels and digital ads.
The Result
The final result is a fun, energetic, and visually striking brand that speaks directly to its market. Breezy is not just about vaping. it’s about experiencing a burst of fruit with an icy breeze.
📌 Project Highlights:
- ✅ Brand identity built from zero
- ✅ 3D bottle design with flavor variants
- ✅ Full animated promo visuals
- ✅ Visual system ready for packaging, social media, and digital marketing
